January 22, 2008 (Oakville, Ontario) – John Thomson, President of Bomar Publishing and James Campbell, President of Tenbelowzero Inc. are pleased to announce the successful relaunch of Marketnews.ca – Canada’s industry leader in consumer electronics editorial.

“Each month, consumer electronics retailers and professionals rely on our concise objective coverage of the events surrounding our industry. With Tenbelowzero’s Aviniti Content Management System we confidently improve our coverage, timing and reach in quantity and quality” said John Thomson, President of Bomar Publishing. “Reader, user and advertiser response rates have been extremely positive" adds Thomson. "Visitor duration has increased 200% and bounce outs reduced by 40% in our first month.  All stakeholders are thrilled with the results and we are more confident than ever that our site will stay the number one source for consumer technology news for many years to come.”

“The role of the Internet to publishers is one of many opportunities, and we’re thrilled Bomar chose our Aviniti CMS to explore them. Expanding coverage and options for advertisers, delivering just-in-time messages to subscribers, improving internal processes - these and many more benefits are what we have delivered,” said James Campbell, President of Tenbelowzero.

About Tenbelowzero
Tenbelowzero provides marketing software solutions that help organizations move more product by offering services that contribute to the entire product life cycle

About Bomar Publishing
Over a period of 33 years Bomar Publishing has established an impeccable and enviable reputation in the consumer electronics and computing industry. Each month, consumers, retailers and other professionals who make their living in consumer electronics, home computing and multimedia products rely on our concise objective coverage of the events surrounding our industry.

As a trade publication, our main goal is to assist our business community in planning, assessing, and understanding the current buying and marketing trends by delivering accurate and timely information both in print and online.


For more information contact:

James Campbell
Founder
Tenbelowzero Inc.
Tel: (905) 337-0657
james.campbell@tenbelowzero.com
www.tenbelowzero.com


John Thomson
President
Bomar Publishing
Tel: 416-667-9945 X225
jthompson@bomarpublishing.com
www.marketnews.ca
www.hereshow.ca